SEO and content management

Your customers search for what you offer but find someone else. We find out what they look for on Google and in AI tools, shape your site around it and keep the content fresh.

Your website exists, but Google only shows it when someone types your company name. The content hasn’t changed in years, and nobody knows what to write next. AI search and new requirements like llms.txt raise even more questions, and you shouldn’t have to become the expert.

We start with the questions your customers type into a search box, not with a list of keywords. Each question gets a page that answers it, linked to the pages around it.

SEO services in Rīga

Be visible where your customers search

Keyword research, a clean technical base and pages written for people, in Latvian and English. Rankings follow the work, one step at a time.

Illustration: in the results for “your service in Riga”, your site climbs from position 9 to position 1.

Technical basics first, then content

Content alone can’t make up for a slow or disorganised website. So we start with speed, structure and indexing, then build content where the demand is. We’ve been building websites since 2015. We keep up with developments so you don’t have to.

An SEO project starts with a technical audit and keyword research in Latvian and English. Together they give you a page plan: which pages to fix, which to merge and which to write, most important first. SEO works best alongside website development and website maintenance, because your search visibility depends on the website itself.

Technical SEO

We find what holds your site back and fix it

We crawl the whole site for what search engines trip over, from slow pages and broken redirects to missing titles, then fix it in order of impact.

96 out of 100

Site health

5 of 5 issues fixed

Illustration: an audit of yourcompany.lv flags 5 issues (No meta description, Slow hero image, Heading order, Missing alt text, Broken link), then each one is fixed and site health rises from 62 to 96.

What the technical audit covers

  • Speed and Core Web Vitals. How fast pages load and respond, on a phone first.
  • Indexing, sitemaps and redirects. Which pages Google can find, and whether old addresses lead to the right new ones.
  • Titles, descriptions and headings. What each page says in search results, and whether it matches what people look for.
  • Structured data and rich results. Markup that helps search engines and AI tools understand your pages.
  • Internal links and orphan pages. Whether your pages link to each other, and whether any page has no links pointing to it.
  • Mobile use. Text, buttons and layout that work on a phone, which is where Google looks first.
  • AI search readiness. Whether AI tools can read your pages: robots.txt, llms.txt and a clear question-and-answer structure.

Content that answers real search questions

Each article or page answers one question, with clear headings, an FAQ where it helps and links to the pages around it. That makes your content easier to understand for people, search engines and AI tools alike.

Keyword research

One topic, mapped into pages that don’t compete

We group what people search into a pillar page and the cluster pages around it, linked together, so every page has a clear job and no two pages compete.

Pillar page:Your service

  • Prices
    • “how much does it cost in Latvia”
  • Your service in Riga
    • “best option for a small business”
  • How to choose
    • “what to ask before you buy”
  • Common questions
  • Reviews and results
  • Alternatives

Content writing

SEO copywriting that gets found and gets read

Every article and landing page starts with what people search, then answers the question behind it, with clear headings and internal links.

Keyword

wooden cabins latvia

Search intent: Planning a trip

Content brief

Reader
Couples and families planning a slow weekend away
They want to know
  • Where to stay
  • What it costs
  • When to go
  • Saunas and pets
Tone
Plain words, real photos, honest prices

Answers the search

100%

Article outline

  1. H1

    Wooden cabins in Latvia: 12 stays for a slow weekend

  2. H2

    Where to stay: lakes, forests and the coast

  3. H2

    What a cabin weekend really costs

  4. H2

    When to go, and when to book

  5. FAQ
    • Do the cabins have a sauna?
    • Can I bring my dog?

AI search

Be the answer when customers ask AI

Customers increasingly ask ChatGPT and Google’s AI answers instead of scrolling through results. We write and structure your pages so these tools can understand them, quote them and link to your site.
How AI search works

Illustration: an AI assistant is asked: “Who offers your service in Riga?” Its answer: “Several companies in Riga offer this. Your Company explains its prices and process clearly, and its pages answer the common questions directly.” Your Company is the first source listed.

Illustrative example. Nobody can promise to be named in an AI answer.

Local SEO

Show up when they search nearby

A complete Google Business Profile, local landing pages and a steady stream of reviews are what move a business up on Google Maps.

Top 3 nearby

  1. Your BakeryOpen now4.9(128 reviews)· Bakery · 350 m
  2. Another business4.6· 1.2 km
  3. Another business4.4· 800 m
  4. Another business4.2· 2.1 km

How it works

  1. Step 1

    Conversation and audit

    Fix what holds the site back, find what people search for.

  2. Step 2

    Page plan and first content

    New and improved pages for the topics that matter most.

  3. Step 3

    Measure and adjust

    See what moved, double down on what works.

Organic traffic growth

Search traffic that grows month after month

No tricks, no paid spikes: fix the foundations, publish what people search for, and the organic traffic curve bends up, month after month.

+240%

more organic clicks in 12 months

Organic clicks per month, months 1 to 12 (illustrative): from 100 to 340, +240%.
  1. Technical auditMonth 2
  2. Content plan liveMonth 5
  3. First page for 40 keywordsMonth 9

Illustrative figures, not a client result.

Questions we hear

How soon will we see results?

Technical fixes usually show first, once search engines have crawled the corrected pages again. New pages take longer, because they have to earn their place against pages that already rank, and how long that takes depends on your market and your competitors. You see what moved along the way, and the next steps follow from what the data shows.

Can you guarantee first place on Google?

No. Google decides the rankings and changes how it ranks pages all the time, so no position can be promised. What you can rely on is the work itself: a technical base search engines can read easily, pages that answer what your customers search for, and regular checks of what moved, so every next step is based on data.

Do you write in Latvian and English?

Yes. Each language gets its own keyword research, because people in Latvia search differently in Latvian and in English, and a translated page rarely matches what either group types. Pages are written for each language rather than translated word for word, so both versions read naturally and answer the questions people actually ask.

Do you also optimise for AI search?

Yes. AI tools such as ChatGPT and Google’s AI answers lean on pages that are clearly structured and answer questions directly, so that’s how we write and build them: the answer first, clear headings and an FAQ where it helps. There is no special trick: good SEO basics still do the work, and an llms.txt file is optional, because Google says its AI features don’t need one. Our article on generative engine optimization explains the details.

How much does SEO and content management cost?

The price depends on the size of your site, how many languages it runs in, how much new content you want each month and how much the technical audit finds to fix first. After a free first conversation, we agree the scope, timeline and price with you before any work starts.