ENLV

Product strategy

You have an idea for a new product, but it isn’t clear yet who needs it and what should come first. With product strategy, we work that out together before anything is designed or built.

There are plenty of ideas, but time and budget are limited, and everyone on your team pictures a different first version. Nobody has talked to the people who will actually use the product yet. And you don’t want to spend the budget on something that has to be rebuilt after launch, then explain why.

So we start with research: we talk to your customers and the people who will use the product, and turn what we hear into clear requirements. Together we decide what the first release must do and what can wait, and we test the riskiest ideas with simple prototypes before development starts.

Discovery and research

What twelve interviews told us

We talk to the people who will use your product and write down what they say, word for word. Then we sort it until the patterns are hard to miss.

Each theme becomes a question the design has to answer.

  • Prices come too late: “I couldn’t see the price until the last step.” “Is the sauna extra or not?” “Weekend prices were a surprise.” “I booked elsewhere because I could see the total.” How might we show the full price on the first screen?
  • Photos decide: “The sauna photo sold it.” “I want to see inside, not just the forest.” “Three photos of the same tree, none of the bed.” “My partner decided from the pictures.” How might we let the cabins sell themselves in photos?
  • Booking takes too long: “I gave up on the date picker.” “Why do I need an account to book?” “It took me twenty minutes on my phone.” “I called instead, it was faster.” How might we make booking on a phone take two minutes?

A tested plan first, then design and development

Choosing who to plan a new product with is a decision someone at your company will have to stand behind. So every decision is backed by what your customers told us, and you can always see where it came from.

We’ve been building websites since 2015. Once the plan is ready, we can carry on with the web design and development, so nothing you learned in the research gets lost on the way to the finished product.

Requirements and strategy

Impact against effort

Every idea costs something to build. We weigh what each one brings your customers against what it takes, so the first release does the most with the least.

The quick wins plus one big bet: that is the first release.

  • Quick wins (High impact, low effort): Show prices early, Guest reviews, Latvian and English
  • Big bets (High impact, high effort): Online payment, Gift cards
  • Fill-ins (Low impact, low effort): Sauna add-on
  • Not now (Low impact, high effort): Loyalty app, Chatbot

First release: 4 features: Show prices early, Guest reviews, Latvian and English, Online payment

Scope

A first release you can ship

We lay out everything a customer does, from first search to arrival, then draw a line. Above it is what ships first: the smallest product that works from start to finish.

Release 3 is the wish list, not the starting point.

  1. Release 1: Find: Search by dates; Compare: See the full price, Photos of every room; Book: Pick dates on a phone, Book without an account; Pay: Pay by card; Arrive: Confirmation email. 7 stories in release 1: a guest can find a cabin, book it and pay, start to finish.
  2. Release 2: Find: Filter by sauna; Compare: Read guest reviews; Book: Add sauna or breakfast; Pay: Pay by bank link; Arrive: Directions and door code. 12 stories by release 2: reviews, extras and directions join once release 1 is live.
  3. Release 3: Find: See cabins on a map; Compare: Compare two cabins; Pay: Use a gift card code; Arrive: Review request. 16 stories by release 3: the wish list, built once the first two have earned it.

Prototyping and validation

Test the idea, not the code

Every plan rests on a few beliefs about your customers. We write them down and test the riskiest ones with simple prototypes, before they cost a single day of development.

A few quick tests later: two stay, one goes, one changes.

  • Assumption 1: Guests will pay in full online. Prototype test, 8 guests. Confidence: 50% → 85%. Keep: Take full payment at booking.
  • Assumption 2: Guests want an account. Prototype test, 8 guests. Confidence: 70% → 15%. Drop: Book as a guest, no sign-up.
  • Assumption 3: Gift cards sell in December. Landing page test. Confidence: 60% → 40%. Change: Offer them all year, push them in winter.
  • Assumption 4: Sauna photos drive bookings. Five-second test, 20 people. Confidence: 40% → 90%. Keep: Lead every cabin page with the sauna.

How we work

  1. Conversation and research

    The first conversation is free. Once we’ve agreed the scope, timeline and price, we talk to the people who will use the product: what they need, where they get stuck and what they do today instead.

  2. Requirements and priorities

    What we hear becomes clear requirements. Together we decide what the first release does and what can wait.

  3. Prototypes and testing

    We test the riskiest ideas with simple prototypes. What works stays; the rest is changed or dropped before it takes up development time.

  4. UI and UX design

    With a tested plan, design starts: the structure, the screens and a component library your developers can build from.

Roadmap

Now, next, later

The priorities become a plan in two-week steps. You always know what is being worked on, what comes after it and what is parked until it earns its place.

Weeks 7 and 8: gift cards in time for winter. The map can wait.

Ready for design

The plan, the priorities and the tested ideas go to the design team, so nobody starts from a blank page.

See Web design
  1. Weeks 1–2: Now: Show prices early, Book without an account. Next: Pay by card, Photos of every room. Later: Guest reviews, Sauna and breakfast add-ons, Gift cards, Cabin map.
  2. Weeks 3–4: Done: Show prices early, Book without an account. Now: Pay by card, Photos of every room. Next: Guest reviews, Sauna and breakfast add-ons. Later: Gift cards, Cabin map.
  3. Weeks 5–6: Done: Show prices early, Book without an account, Pay by card, Photos of every room. Now: Guest reviews, Sauna and breakfast add-ons. Next: Gift cards. Later: Cabin map.
  4. Weeks 7–8: Done: Show prices early, Book without an account, Pay by card, Photos of every room, Guest reviews, Sauna and breakfast add-ons. Now: Gift cards. Next: Cabin map.

What a tested plan gives you

Without research, products are often built on guesses, and the parts nobody uses only show up after launch. With a tested plan, you know what to build first and can explain that decision to anyone at your company.

Questions we hear

Do we need a finished specification first?

No. An idea and what you already know about your customers are enough. We work out the requirements with you from the research, and if you already have a specification, we check it and fill the gaps.

Who do you talk to during the research?

The people who will use the product: your customers, your staff or both. We decide together who to invite, and we write down what they say, word for word.

Does this work for a product that’s already live?

Yes. We then start with how people use it today and where they get stuck, and decide from there what to improve first.

Can another team build the product afterwards?

Yes. You get the requirements, priorities and prototypes in a form any team can work from. If you’d like, we can carry on with the design and development too.

How much does product strategy cost?

The price depends mainly on how many people we need to talk to and how many ideas need testing with prototypes. After a free first conversation, we agree the scope, timeline and price before any work starts, so you know exactly what you’re paying for.

Write to us

Signal received.

Thank you for your message. We’ll get back to you to arrange a time to talk.

Toms

Sales and client relationships

E-mailtoms@forget.lv Phone+371 22023288

What happens next

  1. We reply and agree a time to talk.
  2. We talk through your project in a free first conversation.
  3. You get a clear plan with the scope, timeline and price.

Company details

SIA "FORGET group"
Reg. No. 40203617755
VAT No. LV40203617755