Website SEO & Performance Optimization

At FORGET, our approach to SEO is all about creating smart, data-driven strategies that boost your visibility and drive meaningful traffic to your website. We don’t believe in generic solutions; instead, we analyze your audience, industry, and competitors to craft a tailored optimization plan. From on-page and technical SEO to content strategy and link-building, we select the right techniques to ensure your website ranks higher, loads faster, and reaches the right people at the right time.

1. Website SEO Audit & Health Check

Before we start, we analyze the current state of your website to identify what’s working and what’s holding you back.
What we check:

  • SEO score & technical health
  • Website speed & performance
  • Broken links and crawl errors
  • Mobile friendliness & user experience
  • Duplicate content issues

Deliverable: A clear report with insights and a prioritized action plan.

2. On-Page Optimization

We optimize every important element on your website to improve rankings and visibility.
What we do:

  • Optimize meta titles and meta descriptions for better click-through rates
  • Structure headings and content for SEO
  • Improve URL structure and internal linking
  • Add alt tags for images
  • Optimize for featured snippets and rich results

3. Keyword Research & Strategy

We find the right keywords your audience is actually searching for — not just random terms.
How we approach it:

  • Competitor keyword analysis
  • Mapping keywords to your services and pages
  • Finding long-tail opportunities to bring targeted traffic
  • Balancing search volume vs conversion intent

4. Technical SEO

A website must be fast, secure, and crawlable. We fix behind-the-scenes issues so search engines can understand your site.
We handle:

  • Improving page load speed
  • Setting up structured data (schema)
  • Fixing indexing issues and crawl errors
  • Optimizing for Core Web Vitals
  • Implementing HTTPS and secure redirects

5. Content Optimization & Strategy

Search engines reward valuable content — we make sure yours performs.
We do:

  • Updating existing pages for better rankings
  • Writing SEO-friendly landing pages and blog articles
  • Crafting compelling meta texts and CTAs
  • Creating content strategies aligned with your business goals

6. Local SEO (Optional)

For businesses targeting a local audience, we help you dominate local search results.
We optimize:

  • Google Business Profile
  • Local keywords
  • Location-based landing pages
  • Business citations and directory listings

7. Reporting & Continuous Improvement

SEO isn’t “set it and forget it.” We monitor your progress and adjust strategies as needed.
We provide:

  • Monthly performance reports
  • Ranking updates and keyword tracking
  • Insights on traffic, conversions, and growth
  • Data-driven recommendations for next steps